Website Ownership & Optimization

• Own and manage the corporate website as a commercial and lead-generation platform
• Ensure content accuracy, product updates, SEO optimization, and UX improvements
• Coordinate with IT/agency for enhancements, landing pages, and integrations
• Monitor website analytics: traffic, bounce rate, conversion rate, lead submissions
• Continuously optimize conversion funnels

Social Media Channels Management

• Own and manage Horizon’s social media presence (LinkedIn, Facebook, Instagram, etc.)
• Develop monthly content calendars aligned with business priorities
• Ensure consistency with brand guidelines and messaging
• Monitor engagement metrics and community management performance
• Coordinate with agencies for content production when needed

Digital Campaigns & Lead Generation

• Plan and execute digital campaigns focused on lead generation and awareness
• Manage paid media (Google, Meta, LinkedIn) and performance budgets
• Develop landing pages and campaign journeys
• Track and optimize Cost per Lead (CPL), conversion rate, and pipeline contribution
• Ensure CRM integration and proper lead tracking

Performance Analytics & Reporting

• Own digital performance dashboards (weekly & monthly reporting)
• Analyze funnel performance: impressions → clicks → MQL → SQL → opportunity
• Provide actionable insights and optimization recommendations
• Measure campaign ROI and digital contribution to revenue

Digital Product Marketing & Enablement

• Position digital products clearly across all online channels
• Develop product sheets, campaign briefs, and value propositions
• Support Commercial team with digital-driven sales enablement materials
• Align offers and pricing communication with Product and Commercial teams

Deliverables

• Optimized and up-to-date corporate website
• Monthly social media content calendar
• Quarterly digital campaign plan
• Lead generation dashboard
• Monthly performance and ROI report

Experience:

• 4–7 years in Digital Marketing or Digital Product Marketing
• Experience in B2B, ICT, Telecom, or technology-driven environments preferred
• Proven track record in managing website and performance campaigns

Technical Skills:

• Website CMS management (WordPress or similar)
• SEO & conversion optimization
• Google Analytics (GA4)
• Paid media platforms (Google Ads, Meta, LinkedIn)
• CRM integration & lead tracking
• Strong reporting & dashboard skills

KPIs

• Website conversion rate
• Lead generation volume & quality
• Cost per Lead (CPL)
• Digital pipeline contribution
• Social engagement & growth
• Campaign ROI