1 – Website Ownership & Optimization

· Own and manage the corporate website as a commercial and lead-generation platform

· Ensure content accuracy, product updates, SEO optimization, and UX improvements

· Coordinate with IT/agency for enhancements, landing pages, and integrations

· Monitor website analytics: traffic, bounce rate, conversion rate, lead submissions

· Continuously optimize conversion funnels

—

2 – Social Media Channels Management

· Own and manage Horizon’s social media presence (LinkedIn, Facebook, Instagram, etc.)

· Develop monthly content calendars aligned with business priorities

· Ensure consistency with brand guidelines and messaging

· Monitor engagement metrics and community management performance

· Coordinate with agencies for content production when needed

—

3 – Digital Campaigns & Lead Generation

· Plan and execute digital campaigns focused on lead generation and awareness

· Manage paid media (Google, Meta, LinkedIn) and performance budgets

· Develop landing pages and campaign journeys

· Track and optimize Cost per Lead (CPL), conversion rate, and pipeline contribution

· Ensure CRM integration and proper lead tracking

—

4 – Performance Analytics & Reporting

· Own digital performance dashboards (weekly & monthly reporting)

· Analyze funnel performance: impressions → clicks → MQL → SQL → opportunity

· Provide actionable insights and optimization recommendations

· Measure campaign ROI and digital contribution to revenue

5 – Digital Product Marketing & Enablement

· Position digital products clearly across all online channels

· Develop product sheets, campaign briefs, and value propositions

· Support Commercial team with digital-driven sales enablement materials

· Align offers and pricing communication with Product and Commercial teams

—

Deliverables

· Optimized and up-to-date corporate website

· Monthly social media content calendar

· Quarterly digital campaign plan

· Lead generation dashboard

· Monthly performance and ROI report

Experience:

· 4–7 years in Digital Marketing

· Experience in B2B, ICT, Telecom, or technology-driven environments preferred

· Proven track record in managing website and performance campaigns

Technical Skills:

· Website CMS management (WordPress or similar)

· SEO & conversion optimization

· Google Analytics (GA4)

· Paid media platforms (Google Ads, Meta, LinkedIn)

· CRM integration & lead tracking

· Strong reporting & dashboard skills

—

KPIs

· Website conversion rate

· Lead generation volume & quality

· Cost per Lead (CPL)

· Digital pipeline contribution

· Social engagement & growth

· Campaign ROI