1- Product Ownership:
• Define and maintain CRM roadmap aligned with business priorities
• Prioritize backlog and manage feature releases
• Own features’ business cases development and ROI analysis
2- Technical Delivery:
• Design scalable Salesforce solutions: configuration vs. custom development
• Oversee Apex, Lightning, and SFDX development
• Manage integrations via ETL (Talend) and APIs
3- Data and Analytics:
• Define KPIs and success metrics for CRM initiatives
• Analyze usage data to inform product decisions
• Monitor platform performance and user behavior

Experience:

• 5+ years hands-on Salesforce CRM experience
• 5+ years in Product ownership or CRM leadership role

Certifications:

• Salesforce Administrator (e.g. ADM201) – Required
• Salesforce Developer – Optional

Technical Skills:

• Expert: Salesforce config, workflows, automation
• Development: Apex, Visualforce, Lightning Components, SFDX
• Integration: Talend Open Studio, REST/SOAP APIs
• Tools: Monday/Jira, Dataloader, Git

Soft Skills:

• Stakeholder management
• Strategic thinking, analytical mindset and business sense
• Arabic and English, fluent