UAE, Dubai | October 2025: Horizon, a Zain-affiliated technology company, proudly announced the signing of a strategic partnership with Genesys during GITEX GLOBAL 2025, the region’s largest and most influential technology exhibition, held at the Dubai World Trade Centre.

Genesys, a global leader in customer experience and contact center innovation, will collaborate with Horizon to expand and enhance its technology portfolio through the delivery of world-class contact center solutions and AI-driven customer experience technologies.

This strategic partnership marks a significant milestone in Horizon’s journey to bring cutting-edge digital solutions to Iraq. By combining Genesys’ advanced CX expertise with Horizon’s local market leadership, the collaboration aims to elevate customer engagement, boost operational efficiency, and accelerate digital transformation across key sectors in Iraq.

“This partnership reflects our vision to empower organizations in Iraq with transformative technologies that redefine customer experience and drive sustainable business growth,” said Mr. Ahmed Abdulsalam, the Managing Director of Horizon.

“By joining forces with a global leader like Genesys, we are bringing world-class innovation to the Iraqi market; solutions that combine artificial intelligence, automation, and advanced analytics to create more meaningful and efficient interactions between businesses and their customers.

This collaboration reinforces our commitment to leading Iraq’s digital evolution and enabling enterprises to operate with greater agility, insight, and customer-centric excellence.”

The agreement reinforces Horizon’s commitment to driving Iraq’s digital advancement by connecting global innovation with local needs, in line with Zain Iraq’s broader mission to enable a smarter and more connected future.

Through this partnership, Horizon continues to strengthen its role as a catalyst for technological progress, creating pathways for knowledge transfer, capacity building, and the introduction of transformative digital services that serve both enterprises and consumers. By bridging international expertise with Iraq’s growing demand for modernization, Horizon is paving the way for a resilient, and innovation-driven digital economy.